Standing Out

There are hundreds and hundreds of different branding out there and many of them are very similar. So, how do you make your self stand out from the crowd?


Vera Wang

Marc Jacobs

Perfume are something that can be really impractical but it doesn't matter as its main use is to sit on a table and look pretty. So many well know brands have started to really make there products stand out by making the lid to the bottle really interesting and making the bottle something you want as well so the perfume its self.

Coca Cola is one of the largest brands around the world. And is packaging and branding helps with this keeping it iconic with there main colour red. Having something that the brand has stuck too means that they haven't got mixed in with everyone else.

TOMS have basically appeared from no where in the last few years. They have sold thousands and thousands of pairs which has also meant children in less fortunate countries have been able to have a pair of Toms too. This idea is amazing, making people help people in different countries buy getting something they can use and wear.

For me, I'd love my packaging to be something that isn't seen as another box but like the perfume bottles is something to keep and use.